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Things You Should Know To Improve Your Web Design

A website truly excels when it has the perfect design that feeds into its functionality and appropriately matches the content. The umbrella of website user experience has many elements under it. It can often be challenging to tackle all the aspects and prioritize the most important ones. This article should help have a structure and process while you are designing your website.

1. Have a plan:

Start by mapping out your client’s journey from the first time someone visits your website to the moment they become a customer. When doing this, think about which pages they are going to view, what content they will read, and what offers they will convert on. Understanding this will assist you in designing a site that actually helps nurture leads through the sales funnel.

2. Give your team everything they require to experience inbound marketing success:

You should know the actual sales and marketing functions through intensive guidance — resulting in better leads and more closed sales. If you are struggling to compile this data or lack a CRM that would make researching this easy, you can always interview your clients. Ask if you could have a few minutes of their time to ask them a few questions. Interview as many people as you can, but no need to go overboard. Then, use proper data to map out your strategy. This will help you identify the critical touchpoints of your website or the areas your users interact with. Throughout these touchpoints, you should be able to map out the emotion, thoughts, goals, pain points, and opportunities each touchpoint needs to evoke.

3. Remove distractions and reduce friction:

Some aspects of your website may detract from the value and message you are trying to send. Complex animations, lengthy content, and stock images are just a few examples. This should detail your font styles, imagery, colors, iconography, and logo usage. Sans this, it’s easy for brands to struggle when designing pages. You will likely start to see arbitrary colors and changing font styles and sizes used, which in turn, can divert from your message or develop visual confusion for people trying to convert. 

It is also important to evade too many on-page animations or interactions. Suppose you scroll through a page and check every button pulsing or a segment of icons, each with their individual animation. In that case, it can distract visitors from reading what’s on the page. Details like this really assist in making or breaking your overall website experience and help your users better understand what they should do, leaving less room for confusion.

4. Add some social proof:

If you shop like most people when you are on Amazon, chances are you gravitate towards products that are having mostly 4–5-star reviews from people who wrote out their experience with a product. In looking at these client reviews, we develop trust in the product that it will do what it promises, and we require it to do, which in turn, stimulates us to purchase it. 

The same effect is applied to your goods or service and website. If users see impactful testimonials from real clients, studies show your prospects are 58% more likely to get your product. But how should your client testimonials visually look so they effectively develop that trust with your users when they see them?

5. Add calls-to-action:

Once your visitors visit your site (likely through the blogs, or articles, or home page), you are required to guide them to places on your website that will nurture them to conversion. People are sluggish, so make this easy for them and give them direction so they don’t have to struggle to find what they are searching for. 

One of the best ways to enhance your web design with this in mind, is to use strategically fixed call-to-actions in domains such as the top right of your navigation, below segments that need action, and at the bottom of your company website pages.

6. Use accurate stock images:

We always suggest using original photography on your website. However, if that is not an option, there are many tools and techniques available that you can use to help pick out the right type of stock photo. While stock photos save your time of producing your own imagery, many websites have imagery that falls into cliche. You will also find many other websites that may be showcasing the same imagery, which certainly doesn’t help your credibility. Being more mindful with your photography will better represent your company and how you want others to apprehend it. 

7. Organized navigation:

When designing your website, navigation is the key. It’s essentially the map that shows the core spaces users can visit. It’s how users can dive deeper into domains easily, such as your services, products, blog, etc. There is nothing worse than a site with a disorganized navigation interface. Poor design practices like overstuffing your navigation, using vague or puzzling hypertext, and lack of organization can make it difficult for the visitors to find where they wish to go. If users can’t find what they are looking for, they have no reason to stay on your site. Instead, they will surely bounce and find a competitor that provides a better user experience. 

Matrixonics strives to help its clients lead the digital field. The web experts develop a proper website design plan to drive more targeted visitors to your site and adapt those visitors into leads and sales. Let us know about your case, and we will provide you with honest recommendations for online marketing services. What are you waiting for? Contact us today and start leading the web. Team Matrixonics is ready to assist you 24*7; feel free to contact us at 9920330837!