How is Analytics Changing the Business World?

Behind every business, there are tons and tons of data. Using this data can be tremendously beneficial to analyze historical patterns and predict future behavior and opportunities in any industry.…

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Search Engine Marketing

Digital marketing uses search engine marketing or SEM strategy to enhance the visibility of a website in SERPs. With increasing consumers researching and shopping for products online, search engine marketing…

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Essential Pillars of Social Media Marketing (SMM)

Social media marketing is an act of using social media platforms to connect with your audience to grow your brand, enhance sales, and drive better website traffic. This involves publishing…

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Things You Should Know To Improve Your Web Design

A website truly excels when it has the perfect design that feeds into its functionality and appropriately matches the content. The umbrella of website user experience has many elements under…

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How to develop an Influencer marketing strategy?

The influencer marketing domain was limited only to celebrities and a few dedicated bloggers a few decades ago. Now, it seems like we have seen social media influencers grow, drench…

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Success Through Marketing Analytics

Marketing analytics is defined as the practice of managing, measuring, and analyzing marketing performance to enhance its effectiveness and improve return on investment (ROI). Understanding marketing analytics helps marketers be more efficient at…

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Importance of Digital Marketing Analytics

The world is now online always. While there are still the service industries where brick and mortar businesses are present, even these companies get benefited from digital marketing. According to…

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