Digital marketing uses search engine marketing or SEM strategy to enhance the visibility of a website in SERPs. With increasing consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for expanding a company’s reach. The fact is that most new visitors to a website find it by performing an inquiry on a search engine.
In search engine marketing, advertisers only spend on the impressions that result in visitors, making it a better way to pay its marketing dollars. As an added benefit, each visitor incrementally boosts the website’s rankings in SEO. Since consumers enter search questions with the hope of getting information of a commercial nature, they’re in a better state of mind for making a purchase compared to other sites such as social media, where the users are not religiously searching for something.
Search marketing reaches its consumers at the right time: when they’re open to new information. Unlike most digital advertising, PPC advertising is non-intrusive and doesn’t interrupt their tasks. Results are quick with SEM. It is arguably the fastest way to boost traffic to your website.
How does it work:
The search engine uses complicated algorithms to ensure the most relevant results are returned for each search, including location and availability information. In paid search advertising, the sponsored ads appear at the top of and on the side of search engine results pages to obtain more visibility and prominence than the organic results. For example if you’re a customer seeking an online product or service, you go to a search engine and type your keywords. On your search results page, you will come across different company ads whose keywords match your search option.
These ads are seen in visible locations on the page – along with the other search listings that match your keywords. The paid listings are quite relevant to the specific search, making it likely that you’ll click on them. Most SEM networks are self-serve operations, once a marketer chooses a network, they can get a campaign up within short notice. When setting up a campaign within the SEM network, the marketer needs to:
- Conduct keyword research and choose a set of keywords related to their product or website.
- Select a physical location for the ad to be displayed within.
- Create a text-based ad to show in the search results.
- Bid on a price they’re willing to pay for every ad click.
Text-only ads are easier to produce. Marketers enter a headline, body of the ad, a CTA, and a URL for the hyperlink. Search engine marketing is regarded as the most efficient way to spend marketing dollars.
Examples of search ad networks
SEM professionals target two primary search networks are Google Ads (formerly Google Adwords) and Bing Ads. Google AdWords is of two networks: Google Search Network and Google Display Network. The first network consists entirely of search-related websites owned by Google, while the other one includes properties such as YouTube, Gmail and Blogger. Bing Ads allows customers to purchase ads on both Yahoo’s network of websites and Bing’s network.
While Google Ads is a much more extensive network (around 2x the size), the rating is often lower on Bing Ads. Marketers may get a top rank for a competitive keyword phrase for less than they get on the Google platform. And some evidence that the clickthrough rates are higher as well.
Matrixonics has a proven track record of featuring brands on the first page of Google through SEM, within a short time span. Our custom services are the outcomes of our excellent teamwork to enhance your brand’s success. We guarantee you that your visitors will definitely have a cherishable digital experience and will take you to the heights of success. Our strategies form a strong backbone of a comprehensive digital approach to generate more leads for your business. Would you please reach us if you’re ready to make the shift to the digital arena? Let Matrixonics’s marketing team assist you develop a proper SEM plan to drive more targeted visitors to your website and adapt those visitors into leads and sales. What are you waiting for? Call us today and start leading the web. Team Matrixonics is ready to support you 24*7; feel free to contact us at 9920330837!