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Essential Pillars of Social Media Marketing (SMM)

Social media marketing is an act of using social media platforms to connect with your audience to grow your brand, enhance sales, and drive better website traffic. This involves publishing exciting and relevant content on your social media profiles, responding to and engaging your followers, scrutinizing your results, and running some social media advertisements too. Whether you wish to build a new brand or grow your business, the Matrixonics team is always there to help you; the fundamental pillars of SMM are as follows:

1. SMM Strategy:

It would be better if you had a better social media strategy before you dive right in and publish something on social media. Some businesses use social media to enhance their brand awareness, and others use it for diving into website traffic and sales. Social media also helps you generate engagement around your company, create a community, and serve as a customer support channel for your customers.

Facebook, YouTube, Twitter, Linked In, Instagram, Pinterest, and Snapchat, etc., are the most used platforms these days. While starting your strategy, it’s better to pick a few platforms which you think will be better to target your expected audience. But, always focus on relevant and engaging content to attract customers.

2. Planning and Publishing Your Posts:

Social media marketing for small or large businesses usually begins with having a constant presence on social media. One can easily reach people of 3,000,000,000 through social media. By consistent presence on social media platforms, you provide your brand an opportunity to be offered by your future customers.

Publishing to social media is quite simple as sharing a blog post, or an image, or a video on any social media platform. But you need to plan for your content properly instead of creating and publishing content spontaneously. Also, to make sure that you’re maximizing your reach on social media, you’re required to publish significant and relevant content that your audience likes at the perfect timing and frequency.

3. Responding and Engaging With Audience:

As your business or social media following grows, conversations about your brand will also increase with time. People will comment, tag you in their social media posts, or message you directly, too, which need to acknowledge and respond. People might even talk about your company on social media sans letting you know. So you’ll want to monitor social media conversations about your brand. If it is a positive comment, you may get a chance to surprise and delight them. Otherwise, you can provide support and correct a situation before it gets too worse.

You can constantly check all your notifications across all the social media platforms, but this is not efficient, and you won’t see posts that did not tag your business’s social media profile. Instead of that, you can use a social media listening and engagement tool that aggregates; all your social media messages, including posts that did not tag your business’s social media profiles.

4. Social Media Analytics :

Along the way, whether you’re publishing content or engaging on various social media platforms, you’ll want to know how social media marketing is working for you. The social media platforms themselves provide a fundamental level of such information. To get more in-depth SMM analytics information or to effortlessly compare across social media platforms, you may use the wide range of social media analytics tools available.

5. Advertising

When you have more funds to grow your social media marketing, you can consider social media advertising. Social media ads help you to influence a larger audience than those who are following you. Social media advertising platforms are so potent nowadays that you can specify precisely who to display your ads to. You can generate target audiences based on their demographics, behaviour, interests, and more. When you’re running many social media advertising campaigns, you can consider using a social media advertising tool to make various changes, automate processes, and optimize your ads.

The social media specialists of Matrixonics help companies using long-term strategies to obtain the best results with the updated social media metrics. Getting connected with your targeted audience or customers and assisting them in understanding your business better is not easy in today’s crowded market, and that’s where Matrixonics can help. Starting with a well-researched social media calendar, the marketing specialists at Matrixonics will ensure regular optimized and targeted social media posts across all relevant channels. The goal would be to first build brand awareness, then drive customer’s interest in your brand, create a desire to purchase, and finally convert it to action.